Privacy & Cookie Policy

Who we are

Wedges Bakery is a family-run bakery, café and deli with two locations in Solihull, West Midlands. We are the data controller for personal information collected through this website.

For privacy questions or requests, email hockley@wedgesbakery.co.uk.

Information you give us

Newsletter sign-ups: your email address.

Contact enquiries: your chosen bakery, name, email, optional phone number and message.

Catering enquiries: your name, email, optional phone number, event date, guest count and any notes you provide.

Careers enquiries: your name, email, optional phone number, preferred role and location, availability, message and any CV link you provide.

We use this information to respond to your request, prepare a catering quote, consider your interest in working with us, or send the newsletter you requested. Hosting and form-security services also process the technical request information needed to deliver and protect the website.

Optional website analytics

Only after you accept analytics do we load Google Analytics 4 (GA4). It measures page visits, engagement and interactions, including menu views, calls, directions, delivery-link clicks and successful form submissions. An interest click is measured separately from an accepted enquiry.

Google uses cookie identifiers and technical information such as device, browser and approximate location. This is pseudonymous personal data; reports may be aggregated. We do not try to identify you from analytics.

We do not send names, email addresses, phone numbers, messages, CV links or other form contents to analytics. Our custom page and link events omit arbitrary URL queries and fragments, while keeping limited, validated campaign tags and referring-website information so we can understand where visits come from.

If you accept after browsing, measurement starts on the current page. We do not replay your earlier actions. Advertising storage, advertising user data and advertising personalisation remain disabled.

Cookies and your choices

Accept analytics and Reject analytics are available on the banner. Google Analytics is not requested before acceptance, including when you have a saved rejection. Rejecting analytics does not prevent browsing, following delivery links or submitting our forms.

cookie_consent is a necessary local-storage preference that remembers your choice until you change it or clear browser storage.

_ga and related _ga_* cookies distinguish browsers and sessions after acceptance. They can last up to two years and may be refreshed with use; your browser may limit their lifetime. Cookie expiry is separate from retention of information already sent to Google.

Open Cookie Settings in the footer to review or change your decision. Opening settings keeps your current choice and does not reload the page. Reject analytics withdraws consent, stops further analytics measurement and removes accessible Google Analytics cookies for this site. You can also remove cookies using your browser controls.

If your browser prevents us from saving your preference, we honour your choice for the current page session and may ask again on a later visit.

Legal basis

We rely on consent for optional analytics and newsletter sign-ups. We rely on our legitimate interests in responding to contact, catering and careers enquiries you initiate, and in delivering and protecting the website.

We do not sell or rent personal information, or share it with third parties for their own marketing.

Service providers

Replit provides website hosting and storage for newsletter subscriptions and website enquiries. Resend delivers staff notifications and customer acknowledgements for contact, catering and careers enquiries. Google provides optional website analytics after acceptance.

These providers may process information outside the UK. Their published privacy and data-protection information describes their services: policies.google.com/privacy, replit.com/privacy-policy and resend.com/legal/privacy-policy. Contact Wedges for information about the processing and transfer arrangements relevant to your data.

Location maps load images from OpenStreetMap when the map is near your view. These requests share your IP address and standard browser request information with the map provider. Its privacy information is at osmfoundation.org/wiki/Privacy_Policy.

If you choose a delivery platform, a directions link or a social-media link, you open a separate service whose terms and privacy practices apply.

How long we keep information

Newsletter subscriptions are kept until you unsubscribe or request removal. Contact us to stop updates or ask for removal; you can also use an unsubscribe link where provided.

Our retention intent for resolved contact, catering and careers enquiries is up to 12 months, subject to operational and legal needs. Enquiries and email copies may need to be retained longer where necessary to handle a request, meet legal obligations or resolve a dispute.

Our current GA4 settings retain detailed event data and user data for 14 months. The user-data period resets when there is new activity. These settings do not determine the lifetime of most standard aggregated reports.

Withdrawing analytics consent stops future measurement. It does not automatically delete information already sent to Google. Contact us about data-deletion requests.

Your rights

Depending on the circumstances, UK data protection law gives you rights to access, correct, erase or restrict your information, object to processing, and receive portable information. You can withdraw analytics or newsletter consent at any time.

Email hockley@wedgesbakery.co.uk to make a request. You can complain to the Information Commissioner's Office at ico.org.uk.

Changes to this policy

We update this page when our data practices change. The date above shows the latest substantive revision.